Madrid, Spain – The International Tourism Fair (FITUR), universally acknowledged as one of the most influential global events in the travel and tourism sector, will hold its next edition at IFEMA MADRID from January 21 to 25, 2026. This annual gathering continues to reinforce its position as a leading international marketplace where global source and destination markets converge to shape the future of tourism.
A Strategic Global Platform for the Tourism Industry
Recommended image: FITUR exhibition hall, international tourism booths, or IFEMA MADRID venue.
FITUR serves as a definitive meeting point for senior industry professionals, leading corporations, international tourism boards, and key market influencers. Participants come together to explore emerging trends, exchange insights, and identify new opportunities across the global travel ecosystem.
With a core program focused on sustainability, innovation, and digital transformation, FITUR actively supports the evolution of the tourism sector through curated knowledge sessions, strategic networking forums, and forward-looking exhibitions.
A Dual-Format Event: Business and Public Engagement
Over five days, FITUR 2026 offers a comprehensive environment for both commercial activity and professional development.
The midweek period (January 21–23) is dedicated exclusively to trade professionals, providing a strong platform to finalize business deals, launch new initiatives, establish strategic partnerships, and access high-level insights through conferences and specialized workshops.
During the weekend (January 24–25), the fair opens to the general public, transforming the venue into an immersive discovery zone. Visitors can explore global destinations, participate in cultural experiences, and engage directly with the diverse landscape of international travel offerings.
Driving the Future of Global Tourism
As a cornerstone event for the international tourism industry, FITUR remains committed to strengthening resilience and sustainable growth across the sector. By facilitating meaningful connections between policymakers, investors, destinations, and service providers, the fair plays a vital role in shaping a more innovative, responsible, and dynamic global tourism ecosystem.
